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Willy Suter, Managing Partner and Sales Coach


  • Degrees in Electronic Engineering and Economy
  • >30 years in the IT industry in executive positions such as Director and Vice President in global, leading enterprises
  • 12 years in pre-sales, sales, sales mgr. & program marketing
  • 5 years in IT business operation
  • Ran the Swiss service business unit for 8 years
  • 6 years global Key Account Manager for global and industry leading clients
  • 7 years Manufacturing & Distribution Industry (MDI) leader
  • 1 year as coach and consultant in global account sales transformation
  • Understands himself as co-pilot to support leaders proactively in initiating transformations, successfully navigating through the process of change and being ready for future opportunities – and challenges
  • His coaching aspiration is to enable and encourage executives to lead with confidence through the change process, to fully unfold their own talents and to use the full potential of their teams effectively
  • He wants to empower his clients with added business value, relevant for their KPI’s, delivering the project promises, keeping the project commitments and measure his value contribution on the outcome and success for his clients
  • Strength in analyzing situations broad and holistically, strategic planning und successful operational execution for sales- and business management in the investment goods- and services industries.
    BENEfit Coaching Team AG
    Feldpark 1
    CH-6300 Zug